Hunza Valley, Gilgit-Baltistan
Where most travel money never arrives
The Problem We're Solving
Pakistan's tourism is growing — but locals aren't benefiting
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Money leaks out of communities
Most tourism revenue flows to large tour operators, international hotel chains, and foreign booking platforms. Local guides and hosts receive a tiny fraction.
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Locals have no global platform
A Hunza mountain guide or a Lahori home cook has no way to reach international travellers directly. They depend on middlemen who undercut their value.
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Pakistan is underrepresented
Pakistan has 64+ languages, 7,000m+ peaks, ancient Indus Valley civilisation sites, and one of the world's most generous cultures. The world doesn't know this yet.
What We Stand For
Our values
Four principles that guide every decision we make.
Authentic
Real local experiences, not tourist traps. Every listing is reviewed by our team to ensure it genuinely reflects the host's community and culture.
Fair
Hosts keep 90%+ of their earnings. We charge the lowest commission in the market because we believe the person doing the work should earn the most.
Safe
CNIC-verified hosts, transparent reviews, escrow payments, and a 24/7 safety team. Both hosts and travelers deserve a secure marketplace.
Impactful
Every booking supports local economies, conservation efforts, and community development. Travel should make the places you visit better, not just more crowded.
By The Numbers
Our impact so far
Growing every week. This is just the beginning.
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8+
Local Hosts
🎯
10+
Experiences Listed
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Rising
Travelers Hosted
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25+
Cities & Regions
The Team
Built by Pakistanis, for Pakistan
A passionate team that loves Pakistan and believes in the power of local tourism.
ZA
Zain Ahmed
Founder & CEO
Former PTDC consultant. Spent 10 years trekking every corner of Pakistan. Founded Pakistan Locals to fix tourism from the inside.
SA
Sana Akhtar
CTO
Ex-engineer at a Silicon Valley startup. Returned to Pakistan to build tech that matters for local communities.
MK
Maaz Khan
Head of Host Success
Managed 200+ hosts onboarding in the first year. Speaks Urdu, Pashto, and Burushaski — making every host feel at home.
RB
Rabia Baig
Community Manager
Built Pakistan Locals' community from zero. Runs our host WhatsApp groups and monthly host meetups across Pakistan.
Backed by & in partnership with
PTDC Pakistan
Karakoram Club
Aga Khan Foundation
Invest2Innovate
NIC Karachi
SMEDA
